|
contents | events | |||||||||
| National Football League announces Home Depot as official sponsor The National Football League (NFL) and The Home Depot, the world's largest home improvement retailer, announced they have entered into a multi-year integrated marketing partnership that designates The Home Depot as the "'official home improvement sponsor' of the National Football League." The partnership includes marketing rights to the Super Bowl, Pro Bowl, community affairs activities, NFL Network-related programming and designates The Home Depot as the presenting sponsor of The NFL Experience, pro football's interactive theme park spanning nearly 850,000 square feet and featuring more than 50 interactive games and attractions. The NFL Experience Built By The Home Depot takes place Jan. 27-28 and Feb. 1-4, 2007, adjacent to Dolphin Stadium, in South Florida. This is the third time in the event's 16- year history that it will visit South Florida. The Home Depot became the official postgame sponsor of NFL Network's eight regular season games, called "The Home Depot PostGame Show", which began on Thanksgiving night and ran through the final week of the regular season. Also under the agreement, The Home Depot obtains rights to NFL Kickoff, NFL Playoffs, Super Bowl XLI, XLII, XLIII, the 2007, 2008 and 2009 Pro Bowls. Moving beyond the football arena, The Home Depot also will create and manage an ongoing community service-focused program, which will be featured on NFL Network's "Total Access(SM)" program. In addition to its new national partnership with the NFL, The Home Depot has existing local club sponsorship agreements with the Atlanta Falcons, Denver Broncos, Tampa Bay Buccaneers and Washington Redskins. write your comments about the article :: © 2007 Construction News :: home page |