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| The Home Depot and Arnell Group create new brand  The Home Depot announced the creation of Orange Works, a new innovation and design venture with Arnell Group, that will redefine product development for the world's largest home improvement retailer. Comprised of leadership from The Home Depot and Arnell Group Innovation Lab, Orange Works has a mission to work with expert vendors on unique and proprietary innovation within The Home Depot that will meet the needs of emerging lifestyle and product trends.This new organization will be led jointly by Winston Ledet, vice president of Merchandising Strategy & Innovation for The Home Depot, and Peter Arnell, brand inventor and Arnell Group chairman and chief creative officer. The organization will report to Craig Menear, senior vice president of Merchandising for The Home Depot. The Orange Works team is charged with getting closer to consumers' needs and wants, and creating innovative products that will embody high levels of functionality, next-generation technology, consumer appeal, style and design. write your comments about the article :: © 2006 Construction News :: home page |