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Mipim Asia 2006 launched in Hong Kong

2,160 property professionals from around the world gathered in Hong Kong, September 27-29, to attend the inaugural Mipim Asia property tradeshow organised by the Paris-based exhibition company Reed Midem. With 49 countries represented, the first edition of Mipim Asia confirmed industry demand for a major annual property event, focussed on the Asia Pacific region and bringing together regional professionals with their international counterparts.

A significant number of real estate majors exhibited at Mipim Asia. They included Hong Kong Land (HK), Swire Properties Ltd (HK), Shanghai Harbour City Development (China), Jeju Free International City Development Center (South Korea), Shanghai Zhongrong (China), Urban Redevelopment Authority (Singapore), Sansiri (Thailand), Bureau of High Speed Rail (Taiwan), Kraheja Corp (India), and Kuala Lumpur Sentral (Malaysia).

The 391 international investors and end-users were able to appreciate the high quality of Asia Pacific property projects, past and future, in an exhibition hall where mock-ups, plans, videos and photos on the stands competed for attendees' attention. Among the major projects showcased were the following:
-- Lingang New City, the new port at Shanghai, developed under the responsibility of Shanghai Harbour City Development and German architects from the GMP group.
-- The expansion of the centre of Singapore over 300 hectares in Marina Bay, supervised by the Urban Redevelopment Authority (URA).
-- Phu My Hung New City Center, a new 750-hectare city zone to the south of Ho Chi Minh Ville (Vietnam).
-- Incheon (South Korea), a free zone 30 minutes from Seoul, due to become one of the country's most promising business centres.
-- The impressive Taikoo Hui complex, developed by Swire Properties Ltd, which will house a major office and leisure centre in Canton (China).
-- Sentosa Cove, a magnificent 117-hectare seafront enclave to the east of Singapore, where a 2, 500 residential site is due to be built.

In addition to the exhibition and networking facilities, Mipim Asia launched an extensive and well-received conference programme. These conferences offered a platform to such personalities of the Asia Pacific region as Chun-Ying Leung, Chairman North Asia of DTZ Debenham Tie Leung (Hong Kong SAR), Professor Fan Gang, Director of the National Economic Research Institute (NERI) in China, and Rod Cornish, Head of Research at Macquarie Real Estate (Australia). They provided a full survey of Asia Pacific real estate markets, offering key take-away information for delegates wishing to develop successfully in the region.

Mipim Asia 2007 will take place from 28th November to 30th November 2007 at the Hong Kong Convention and Exhibition Centre.



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