contents

news
 
editorial
news
press room
press service
information
trade fairs
classifieds
useful links

Americans plan to live in current home during the next five years

Key findings of the largest, most comprehensive study ever conducted of baby boomers and mature customers show that a majority of those 50 and older want to stay in their current homes for the foreseeable future and plan improvements or a remodel during that time. Conducted by Focalyst, the study gathered data from more than 30,000 consumers from the baby boom generation and older. The Home Depot, the world's largest home improvement retailer, sponsored the study to gain insight into the housing preferences and home improvement needs among this audience of more than 125 million Americans.

Life events common to the 50-plus population -- retirement, the birth of a grandchild, caring for an elderly parent, an adult child moving home -- often are triggers for projects to improve home comfort and functionality in anticipation of spending more time at home enjoying hobbies and entertaining friends and family.

The Home Depot used the Focalyst research and these design tips to develop its exhibit at Life@50+ | AARP's National Event & Expo taking place Oct. 26-28 in Anaheim, Calif. The exhibit is a house that incorporates intergenerational design concepts, and products and services relevant to 50-plus-year-old consumers. The event is the largest gathering of its kind for Americans over 50, and it is expected to draw more than 25,000 attendees.



write your comments about the article :: © 2006 Construction News :: home page