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| Six Flags and The Home Depot Announce Alliance Six Flags, the world's largest regional theme park company, and The Home Depot, the world's largest home improvement specialty retailer, announced an agreement in principle under which The Home Depot will become a Six Flags Corporate Alliance partner. The Home Depot and its Home Depot Supply Division will serve as the exclusive supplier of commercial improvement, building supply, construction, repair and maintenance products to all Six Flags parks across North America. The alliance will also provide for extensive co-marketing opportunities in The Home Depot retail stores and Six Flags theme parks. Six Flags tickets will be sold at all The Home Depot stores located within a 100-mile radius of a Six Flags-branded U.S. theme park, expanding the parks' accessibility through an increased number of consumer touch points. The Home Depot will also hold a corporate outing at each Six Flags-branded park. The Home Depot will receive significant signage and branding in Six Flags parks, and the companies will collaborate to showcase innovative The Home Depot products. Six Flags will look for opportunities to leverage The Home Depot expertise in areas such as bathroom remodeling and outdoor living to create a more family-friendly environment in every park. write your comments about the article :: © 2006 Construction News :: home page |