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| Team Colors for The Home Depot Fans The Home Depot, the world's largest home improvement retailer, announced the launch of a new sports-themed paint line called Team Colors. Through the program, customers can purchase paint in the exact colors of their favorite professional and college sports teams. Created in partnership with ICI Paints and the Glidden brand, the Team Colors program is available exclusively at The Home Depot stores nationwide. The Home Depot will offer more than 400 paint colors representing more than 125 different teams through agreements with Major League Baseball (MLB(TM)), the National Football League (NFL), 44 colleges and universities, NASCAR and 14 drivers/teams, Major League Soccer (MLS), U.S. Soccer, the Federation of Mexican Fútbol and the U.S. Olympic Team. According to a recent survey commissioned by The Home Depot and conducted by Harris Interactive of U.S. adult sports fans in the United States, 27 percent of sports fans, or an estimated 51 million adults, have purchased an item of clothing in the color of their favorite team. Thirteen percent of sports fans, or approximately 25 million adults, strongly or somewhat agree that they would paint a room in their home in the color of their favorite sports team if they could. More than one in three sports fans (more than 68 million or 36 percent) have expressed support for their favorite team in a variety of color-related ways, such as by purchasing an item of clothing in that color (more than 51 million or 27 percent), actively seeking out items in that color (nearly 19 million or 10 percent), decorating for a party in that color (15 million or 8 percent), or even painting their face or body in that color (7.5 million or 4 percent). The survey also showed that approximately 15 million sports fans (8 percent) have cheered for a team simply because they like the color of their uniforms and, among U.S. adults who have a favorite color, nearly 11 million (6 percent) say that their favorite color is the color of their favorite college, professional or high school sports team. write your comments about the article :: © 2006 Construction News :: home page |