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| Innovative Search Engine Marketing Directory One devotes resources and research to understanding the critical factors influencing the marketing environment for an industry and incorporates them into every facet of the visibility building campaign. This approach results in greater qualified lead generation from a website and a more pervasive internet presence. Some of the best results from Directory One's approach have been seen by the law firms that turn to them for Search Engine Marketing. To generate sustainable results for law firms, the Directory One team implemented an extensive program designed to identify the factors relevant to the search process for consumers seeking legal counsel. The company then created specific visibility-building programs tailored for each individual firm's practice. The result has been sustained internet visibility and improved conversion rates. The Directory One approach represents a logical evolution in Search Engine Marketing. Through a total approach to visibility building that incorporates the website and internet from the client and prospect's perspectives, Search Branding provides results far beyond those achievable with simple optimization. The process is further enhanced by ongoing management, research, analysis and consultation. Directory One's Search Branding technique involves a combination of conventional search engine marketing techniques – the methods that get sites high placement in search engines such as Google, Yahoo!, MSN and AOL – and online branding, a method of Internet saturation that causes the client's name and site to appear frequently and consistently online. write your comments about the article :: © 2006 Construction News :: home page |