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| Lafarge launches a corporate advertising campaign French building materials company Lafarge has just launched an advertising campaign. The campaign reasserts the commitment made by Bruno Lafont, Group CEO since January 1 2006. The campaign will appear in several publications in France, the United Kingdom and the United States. This campaign reveals that Lafarge is a step ahead in each of its businesses and emphasizes its strengths and areas of differentiation: "creator of new ideas", "detector of growth potential", "extractor of value for the company and its shareholders", "transformer of raw materials into a futuristic vision". write your comments about the article :: © 2006 Construction News :: home page |