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| KB Home introduces Martha’s Choices Items KB Home and Martha Stewart Living Omnimedia, Inc. have entered into a new agreement to design and create additional Martha Stewart-inspired neighborhoods in communities throughout the country. The contract also calls for MSLO to create a line of interior and exterior home products or design options. These products, called Martha's Choices items, will be available exclusively to KB Home homebuyers. The companies expanded their relationship based on positive consumer response to the first Martha Stewart inspired community developed in the town of Cary, NC, which is due to open on March 12, 2006. The second community is due to open in Atlanta, GA, in late spring 2006. Additional developments are planned for Houston, TX; Charlotte, NC; Las Vegas, NV; Southern California; Orlando, FL; and Daytona Beach, FL. In total, the number of lots to be developed in these markets is over 1, 800. These communities are expected to open within the year, and the companies are actively reviewing other attractive locations for new developments. Martha’s Choices items are expected to be available in spring 2007. write your comments about the article :: © 2006 Construction News :: home page |