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GE unveil Giant’s Tooth in Torino

Bergen op Zoom, The Netherlands — GE, a worldwide partner of the Olympic Games, and the city of Torino unveiled an monument dedicated to the residents and visitors of the city for the Torino 2006 Olympic Winter Games. Torino Mayor Sergio Chiamparino and president of GE Italy Giuseppe Recchi attended the event at the GE Ice Plaza in Piazza Solferino, where the structure will remain through the Games. The monument is a gift from GE’s 300, 000 worldwide employees to the city.

The monument was designed by Richi Ferrero and Carmelo Giammello to resemble an ice-covered mountain with vertical rock formations and a central spire. Affectionately named “Il Dente del Gigante, ” or the Giant’s Tooth, in honor of the famous 4, 014 meter mountain peak along the border of Italy and France, the structure is eight meters high and was constructed with 550 square meters of GE’s thermoplastic and GE lights. As part of the exhibit, GE employees will be able to send messages via the Internet during the Games that will be displayed on a digital messaging system at the base of the structure, which will emit colored lights and sounds periodically. A “webcam” will beam video images of the structure back to GE employees via the Internet.

After the Games, the monument will be moved to another location in Torino, where it will remain until February 2007.



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