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In New York City, Entertainment Takes to New Heights

Tourists and New Yorkers will find a breathtaking view at Top of the Rock, Rockefeller Center’s newly renovated observation deck and multimedia visitor experience at 30 Rockefeller Plaza, just opened.

Bob Weis Design Island Associates, Inc. developed the media and exhibits that convey the dramatic story of how Rockefeller Center became the familiar Manhattan landmark it is today.

Rockefeller Center co-owner Tishman Speyer also retained the architectural firm, Gabellini Associates LLP, to design and rejuvenate the observatory, closed to the public since 1986.

Bob Weis Design Island Associates, Inc. is an international media and design company renowned for using immersive storytelling techniques to create entertaining, informative, and compelling spaces and media. Portfolio of clients include NASA, The Walt Disney Company, Museum of Science and Industry, Chicago, and the Smithsonian.



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