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| Hotel Indigo Unveils a New Build Design Concept InterContinental Hotels Group announces the launch of a new build design concept for Hotel Indigo, the industry's first lifestyle boutique brand. This announcement marks the one-year anniversary of Hotel Indigo, and is part of a larger growth and development strategy for the brand. Hotel Indigo's new build design offering, provides prospective developers a distinctive yet flexible concept that can readily fit into a variety of marketplaces. The concept uses design elements that tell the story of the brand, some of them are: non-static exterior renewable mural, open and airy public spaces designed for contemplation or congregating, and guestrooms with curved walls and distinctive entry way alcoves. As a complement to the brand's evolving exterior footprint, Hotel Indigo has also created "Interpret Indigo." It's the brand's custom interior design mantra, which gives developers and their designers the opportunity to creatively interpret the brand design hallmarks so that each property can maintain distinct character and regional flair. InterContinental Hotels Group PLC of the United Kingdom is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3, 500 hotels and over 537, 000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(TM), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards, with over 26 million members worldwide. In addition to this, InterContinental Hotels Group has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain. write your comments about the article :: © 2005 Construction News :: home page |