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| Schueco partnership with the McLaren-Mercedes Formula 1 Team extended  Schueco will continue its successful partnership with the McLaren Mercedes Formula 1 Team in the next three years. This co-operative partnership based on enthusiasm, commitment and identical values has long since proved to be an important aspect of the corporate culture and an efficient tool for global marketing communication. The continuation of this successful level of co-operation is being more than matched in equal measure by McLaren. The brand name will appear on both drivers’ overalls in a prominent position at chest height until the end of the current season. Both Kimi Raikkonen and Juan-Pablo Montoya will go to the grid for the race on Sunday in Indianapolis sporting the logo “Schueco – Windows + Solar”.No doubt the silver arrows will evoke much tension and excitement in the future in Formula 1. Schueco look forward to it and will be keeping the fingers crossed more than ever for “strong team”. write your comments about the article :: © 2005 Construction News :: home page |