New Partnership between Microsoft, Artesian and Innervate Helps Financial Services Organisations Maximise their Investment in CRM and drive adoption

Microsoft Dynamics 365 and Artesian Integration Announcement

19th February 2018: Artesian Solutions, the powerful Artificial Intelligence driven relationship intelligence service that equips client facing teams with the resources they need to succeed in a modern commercial environment, is delighted to announce a new strategic channel partnership with Microsoft and IT services company Innervate Technology Solutions to enable financial service organisations to supercharge their investment in Microsoft Dynamics 365.

Financial Service Organisations are always looking for ways to strengthen customer relationships and improve efficiencies. The Artesian-Microsoft Dynamics 365 integration enables businesses to supercharge their CRM investment by augmenting their mission-critical data with real time news, social media and people insights. By providing customer-facing teams with deep, relevant and actionable insights, they are able to understand the needs of their customers better, ensuring they never miss an opportunity to start a conversation, or get an inside track on their most valuable customers.

By building a strong partnership with two of the UK’s leading experts in transformative IT change for financial services, Artesian is facilitating a rapid deployment service that will assist financial services organisations to optimise the performance of the sales and marketing technology stack. Several of Artesian’s existing customers have already deployed the integration including RBS, Metro Bank and Towergate Insurance and in doing so have boosted productivity, increased market share, and met customer demand for more sophisticated, intelligent and responsive engagement.

Speaking about the partnership, Andrew Yates CEO at Artesian commented: “This partnership between Artesian, Microsoft and Innervate is a fantastic example of leading vendors in B2B software transformation coming together to bring next generation solutions to market. The integration, which uses AI technology to monitor and filter both structured and unstructured data based on a wide range of attributes, individual preferences and relevance, provides commercial teams with a complete 360° view of the customer ecosystem, and the functionality to respond proactively to live customer dynamics with more accuracy than ever before. The result - financial service organisations can further monetise their investment in Microsoft Dynamics 365 as well as driving adoption and compliance.”

David Brown, Director Dynamics 365 – EMEA at Microsoft commented on the news: “we have seen great traction with the combination of Dynamics 365 and Artesian particularly in the major banks in the UK. The Artesian service delivers proven relationship intelligence purpose-built for commercial people, fully-integrated into Dynamics 365 (on-premise and cloud) and validated by the Microsoft team.”

Andy Startin, CEO at Innervate said: “Our continued focus for 2018 is on ensuring that our platforms and solutions reflect the evolving needs of the Financial Services marketplace and our clients. By partnering with Artesian we can use our extensive expertise in Microsoft Dynamics 365 and take this to the next level for our clients by creating a system of engagement (using Artesian) to complement the system of record which is CRM”.
press contacts

For more information about Artesian Solutions please contact:
Kelly Prior, PR Consultant
Tel: 07730 572878
Email: e-mail


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