Visit® selected by Citycon for the Visitor Behaviour Analytics
Citycon Oyj, a leading owner, manager and developer of shopping centres in the Nordic and Baltic regions, leverages on Visit® solution to optimise Citycon’s shopping centre operations and enhance its customers’ shopping experience.
Citycon Oyj and Visit Intelligence Oy have reached an exclusive multi-year agreement to deploy Visit® Visitor Behaviour Analytics to Citycon’s shopping centres in the Nordics and Baltics. Visit® solution includes seamlessly integrated Visitor Counting and, in addition, public Wi-Fi and Advanced Location-Based Analytics. The rollout includes thousands of sensors providing a holistic view about the people flows in the shopping centres. The rollout starts immediately and is estimated to be completed during the first half of the year 2018. The unified public Wi-Fi across the key Citycon shopping centres enhances the customer experience and helps Citycon adapt to the global trend, where shopping centres are reinventing themselves as social hubs where people meet, eat and enjoy their time together.
“After a careful review of global top players, we decided to choose Visit Intelligence as our partner. Visit® was the most relevant solution able to provide a comprehensive tool kit fulfilling our operational requirements, ” says Kirsi Simola-Laaksonen, Vice President, Audit and Business Process Improvement of Citycon Oyj.
“After a successful pilot in one of our flagship centres in Finland ‘Iso Omena’, we have witnessed that the usability of information Visit provides is essential for developing and managing the shopping centre. Thanks to Visit’s graphical dashboard, we are now able to analyse the Visitor amounts, Shopping hours and Dwell times among other visitor related metrics, ” points out Siim Rosenthal, the Shopping Centre Manager of Iso Omena.
“I am more than delighted about the agreement with Citycon as it further solidifies Visit® as the leading solution for Visitor Behaviour Analytics”, says Lauri Ruohonen, the CEO of Visit Intelligence Oy. “We feel privileged to bring our decades of experience available for Citycon, so that its shopping centre operations can be led by utilising data and insights, the way it should be.”
The Executive Vice President of Visit Intelligence, Artto Ilmanen, also adds that the market is now ripe for adapting new intelligent analytics tools: “Visit’s long-term commitment to R&D, recent technology acquisitions and strong focus on privacy form a solid foundation for large-scale global adoption. I believe we are on the verge of a new de-facto standard in determining the true value of each location in a shopping centre to optimise tenants’ rent levels and thus the whole asset value.”