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T-Mobile Netherlands Selects the Pursway Influencer Marketing Management Solution

T-Mobile Netherlands has selected the Pursway Influencer Marketing Management solution to help the company improve customer relationship strategies and engage with hard-to-reach customers.

Pursway offers the first and only solution that enables mobile operators to leverage social influence on a large scale and turn Influencer Marketing into a catalyst for their marketing and customer relationship strategy. With a combination of breakthrough technology, insightful best practices, and proven success metrics, Pursway helps mobile operators pinpoint the influencers among their existing customers and stimulate their viral impact. The result is a multifold improvement in marketing effectiveness, boosting customer acquisition, retention, and cross-selling outcomes.

The Pursway Influencer Marketing Management solution is a combination of:
· Patent-pending algorithms that accurately pinpoint the influencers and their followers for each product or service based on consumer transaction data.
· Best practices and metrics that enable companies to maximize the viral effect created by the influencers.



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