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Hifn Rolls Out 2008 Channel 100 Partner Program

Hifn has unveiled its partner program for 2008, arming resellers with marketing programs and dedicated resources to take part in the rapidly growing iSCSI market with IP SAN appliances.

Hifn's new Channel 100 Partner Program for its Swarm iSCSI IP SAN storage appliances is composed of three tiers based on annual sales volume– Fast Start, Freeway and Autobahn – and is designed to help VARs utilize and leverage Hifn's iSCSI expertise as they move to grow their iSCSI knowledge and business. The Fast Start program is designed to assist VARs who are in search of a channel-friendly iSCSI vendor who understands the needs and values of channel partners. Hifn has already received a recent influx of resellers, including prominent Texas VAR, Dallas Digital Services.

Hifn kicked off the 2008 Channel 100 program with a record-setting webinar where Matze discussed how the iSCSI market is changing and affecting reseller capabilities and profits, the impact on the channel from recent acquisition activity, the tremendous growth potential of iSCSI driven by server consolidations and virtualization and how it will impact other storage protocols, and how solution providers are using iSCSI to grow their business and customer base. Almost 300 resellers joined in the online event and 10 percent of those applied to become Hifn channel partners immediately following the webinar.

The Channel 100 Partner Program is packed with resources at all three levels – Fast Start, Freeway and Autobahn – to help channel partners maximize their experiences with Hifn iSCSI appliances. The program includes training webinars, lead generation, product spiffs and joint customer visits with Hifn storage experts. Additionally, Hifn supports its partners with discounted demo units, public relations and telemarketing support, and event and marketing program support based on sales volume. And for the highest level achievement, Autobahn partners receive exclusive participation in Hifn-only end-user focus groups, and an invitation to the annual President's Table event.



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