contents

business
 
Telef?nica Partners with Yahoo! for Global Mobile Services

Telef?nica and Yahoo! have announced a global agreement providing a framework for making oneSearch, Yahoo!'s industry leading mobile search product, the main search service on Telef?nica's mobile portals in 15 countries in Europe and Latin America, potentially reaching more than 100 million consumers worldwide.

Through the launch of Yahoo! oneSearch, Telef?nica will make it easier for its customers to find relevant results on their mobile devices.

Yahoo! oneSearch is specifically designed for mobile devices, delivering results directly in the first screen and thereby removing the need for consumers to navigate through a sea of links to PC Web sites to find the information they want. Yahoo! oneSearch gives consumers access to news, financial information, weather conditions, Flickr photos, Web images, as well as Web and Mobile Web sites.

Together, Telef?nica and Yahoo! are enhancing the search experience for consumers on mobile phones, while providing both companies with new revenue streams through mobile advertising.

Telef?nica customers will also enjoy the benefit of direct access to Flickr, one of the world's leading online photo sharing communities. The inclusion of Flickr in Telef?nica's mobile services will allow customers to easily view and share their photos, view their friends' pictures, view and create comments on photos and browse or search more than one billion images posted by the Flickr service, all from the mobile phones.

Additionally, Yahoo! Mail will be seamlessly integrated into Telef?nica's Mail Express service, providing Yahoo! Mail users with the ability to receive their Yahoo! Mail messages directly on their mobile phone via MMS messaging, enabling customers on the Telef?nica network in Spain and Latin America to stay connected to their community even when they are away from their PC.



write your comments about the article :: © 2007 Networking News :: home page