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BusinessWeek Intros New Mobile Edition with Microsoft as Sponsor

BusinessWeek is launching a new portable-electronic content delivery product, BusinessWeek Mobile Edition. Now all of the high-quality content readers have come to expect from BusinessWeek will now be available free of charge.

As BusinessWeek advances on the mobile frontier with a new product offering, Microsoft Windows Mobile will support its efforts as the exclusive on-screen advertiser on BusinessWeek Mobile Edition for 2006, and will be integrated into the BusinessWeek Mobile Edition advertising campaign.

As the first global magazine to use the ".mobi" designation, BusinessWeek hopes to provide easy recognition and ease of use to consumers who wish to access BusinessWeek content on their mobile devices. Consumers will soon be able to recognize Web sites specially designed for use by mobile phones by the new ".mobi" suffix, which is being introduced alongside the popular ".com", ".org", and other domains.

BusinessWeek Mobile Edition will incorporate the best of BusinessWeek magazine and BusinessWeek.com, with an interface that is uniquely adapted for portable devices.



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