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ITtoolbox Brings Social Networking to the Professional IT Community

ITtoolbox announces the launch of professional networking features that allow IT and business professionals to create profiles, connect to peers and share knowledge to facilitate decision making. Professional networking blends social networking with professional collaboration, and presents new ways for IT marketers to benefit from an established online community of more than 1.5 million unique visitors each month.

Features of the professional network at ITtoolbox include:
- Profiles: Serve as the user's professional home page on the Internet, where they can list accomplishments and professional focus, and organize IT information that helps them in the decision-making process.
- Connections: Enable users to create connections with trusted peers and the communities that offer knowledge they need in the workplace. Users also receive instant access to new contributions made by their connections throughout the ITtoolbox network each time they log in.
- Communication: Allows users to send private messages to their network, and communicate with them and other members of the IT community through the posts they make to blogs, groups and a wiki at ITtoolbox.

Benefits for business-to-business advertisers include:
- More precise demographic targeting of their key audiences in the IT community.
- Contextual matching of advertising content within relevant user profiles.
- Opportunities for recruiters to find qualified candidates to fill their open positions.



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