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Sun announces new OEM business unit

Sun Microsystems, Inc., announced it is creating a new business unit toserve the needs of Original Equipment Manufacturers (OEMs). The unit's goal isto better support Sun's OEM customers by establishing dedicated sales, supportand services for Sun's current products as well as delivering new, tailoredsolutions to them. The business covers all of Sun's key hardware and softwaretechnologies, including the Solaris 10 Operating System (OS), the new SunFire x64 servers, the Sun T1000 and T2000 servers with CoolThreads technology, and ATCA (advanced telecommunications computing architecture)products.
"As volume economics take hold, the days of proprietary hardware andsoftware are coming to an end -- yielding cost savings and efficiencies forcustomers that can dispense with one-off solutions, and revenue opportunitiesfor Sun's open standard products, " said Jonathan Schwartz, President and ChiefOperating Officer at Sun Microsystems. "Our open-sourced offerings, includingthe Solaris Enterprise System, and our industry standard Sun Fire systems andstorage offerings are the ideal platforms on which a diversity of OEMpartners -- from defense systems to networking equipment -- can now buildtheir products. Our aim is to be the preferred partner for the open source andopen standard platforms the market clearly demands."
Sun also announced it is appointing a new senior vice president, Joe Heel, who will oversee and manage the OEM business unit. Heel will report directlyto Schwartz.
"We are building this new business unit around the customers that itserves, not the products it creates, " said Heel. "Customers can expect us todo three things: first, we will manage our OEM activities as a business withan accountable leader, organization and budget. Second, we will dedicatesales, service and support resources specifically to OEMs. Third, we willdeliver tailored solutions to OEMs that add value beyond our existing productsto OEMs' offerings."
Sun will initially be targeting network equipment providers along withcomputer platform vendors healthcare and imaging OEMs. To deliver on Sun'sstrategy, the OEM business includes dedicated OEM Product Support and issupported by a global service capability and a dedicated global sales team.The organization also includes the OEM Platform Group, dedicated to deliveringcomplete, integrated computing stacks (including hardware, operating systems, middleware, and systems management) -- initially targeted attelecommunications infrastructure -- and provide lifecycle support for them.



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