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SPIL GAMES Becomes the Second Largest Online Gaming Destination

SPIL GAMES announces that it is the second largest network of online game portals in the world. SPIL GAMES internal reports from Google Analytics shows traffic numbers reaching 100 million unique visitors per month, and comScore Media Metrix places SPIL GAMES as the #2 online gaming portal network, reaching greater audiences than other leading gaming networks such as MSN Games, EA Online, WildTangent Network, and AOL Games. As a one-stop solution for advertisers to reach the valuable casual game playing demographic for all ages worldwide, SPIL GAMES provides engaging online gaming environments for their audiences and is currently on target to become the largest global online games destination.

SPIL GAMES works closely with partners to help them reach target markets through focused advertising on the SPIL GAMES online game portals. In a recent campaign, the BBC partnered with SPIL GAMES to reach and engage the target audience of young adults in the UK for the Children's BBC.

Despite the competitive landscape of online games destinations, comScore shows that traffic to the SPIL GAMES portals has continued to grow, with visitor growth tripling in 2007 and doubling in 2008. With more than 50 game portals worldwide, SPIL GAMES has sites localized in 20 different languages covering Europe, North and South America, and Asia. The worldwide SPIL GAMES portfolio has over 4,000 free-to-play games of all genres, including casual games, skill games and massively-multiplayer games.

SPIL GAMES' portals are aimed at three primary demographics: Family (women over the age of 20, and their children under the age of 8), Tweens (young adolescents ages 8 to 15), and Girls (young women ages 8 to 12). The greatest concentrations of advertising revenue stream from the United States, the United Kingdom, The Netherlands, Germany and France. SPIL GAMES works closely with advertising partners in developing advertising solutions and providing advergame seeding to reach these specific segments on their portals. With a wide variety of entertaining games catering to each individual segment and targeted interactive advertising, SPIL GAMES actively engages gamers around the globe.



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