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DIDMO Signs New Mobile Game Publishers to Its Mobile Ad Platform

DIDMO has announced new distribution partnerships with seven world-class mobile game developers and publishers, adding a broad range of high-quality games to its expanding library. The new partners include Celander US, Kitmaker, OrangePixel, Smoco, and ZGroup Mobile, in addition to two others, all of which will make their mobile games available for free download and purchase via the DIDMO network.

DIDMO's platform currently delivers free, full-version games to mobile phones from leading developers worldwide in an ad-supported shell for 24 hours, after which consumers have the option to purchase the content. The "try before you buy" model has proven successful for consumers, advertisers, and game publishers, the latter generating revenue from game sales as well as advertising impressions. The DIDMO network is currently accessible via highly trafficked Web and WAP portals around the world, in addition to the highly anticipated DIDMO community site expected to launch this summer.



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