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Target and Activision Partner with Chip Ganassi Racing

Chip Ganassi Racing with Felix Sabates has partnered with Activision and its long-time sponsor Target to feature the latest version of the Guitar Hero series, Guitar Hero: Aerosmith, on Dario Franchitti's No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway (NHMS) on June 29.

Guitar Hero: Aerosmith, which will be released June 29, is the latest installment from the Activision franchise that was the top-selling video game in 2007. The game puts players in the shoes of Joe Perry (guitar), Brad Whitford (guitar) and Tom Hamilton (bass), as they rock out alongside frontman Steven Tyler and drummer Joey Kramer. Gamers will experience Aerosmith's GRAMMY winning career, from their first gig to becoming rock royalty while jamming to the band's top songs.

With the launch of Guitar Hero: Aerosmith, Target stores will carry an exclusive bundle for Nintendo's Wii that includes the game, two wireless guitar controllers and a tour book. The ultimate rock experience, whether cooperatively or head-to-head, can be had right out of the box on June 29.

Franchitti will be making his debut in the Sprint Cup Series at New Hampshire in the fading yellow to red Target/Guitar Hero: Aerosmith Dodge. The 2007 IndyCar champion has eight starts this season in his rookie campaign in the Cup Series and currently sits 39th in the 2008 point standings.

The Guitar Hero consumer bus will be parked in the display area behind the main grandstands at NHMS all weekend for fans to take a sneak peak at the game and try their hands as a guitarist from Aerosmith. Franchitti and Target driver Reed Sorenson will make an appearance at the bus on Sunday to showcase their talents on the guitar before strapping into their Dodges for the 301-lap race.



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