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PlaySpan Hires Key Game Industry Talent

Tony Colafrancesco has joined the gaming industry's first publisher sponsored in-game commerce network, PlaySpan, as Director of Business Development and Game Integration, bringing with him more than 14 years of experience integrating gaming and social networks for Electronic Arts, AOL Games, and Wild Tangent.

"Tony's vast hands-on experience in the game industry working on over dozens of AAA titles at large publishers is highly valuable to our publisher partners and a key asset to us and our online community", said Karl Mehta, CEO and Founder of PlaySpan. "His expertise with the integration of third party tools and online games ensures the successful integration of PlaySpan technology with game publishers worldwide."

"Joining PlaySpan is an incredible opportunity for me to provide game publishers and gamers a new level of gaming experience", said Colafrancesco. "PlaySpan's proven technology and market leadership is impressive and I'm excited to be part of it."



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