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GuildCafe Announces Funding from IDG Ventures Boston

GuildCafe Entertainment announceS that it has raised venture capital funding from IDG Ventures Boston. GuildCafe is building a website that enables game players to find friends, discover game content and take part in fun activities through the lens of their social relationships.

Most players of GuildCafe participate in massively multiplayer online roleplaying games (MMORPGs) such as World of Warcraft, Guild Wars and Lord of the Rings Online. Unlike other social media sites, members of GuildCafe interact with one another through their gaming personas: wizards, starfighter pilots, heroes and other fantastic characters. These players also form groups ? called "guilds" ? that may stick together from one virtual world to the next.

New funds will be used to create additional functionality, enhance the user experience and expand the company's management team. On July 1, the company was joined by Sanya Weathers, who most recently directed online community at Electronic Arts Mythic.



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