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Ignition Entertainment and UTV Software Communication Announce Finalization of Investment Acquisition

Ignition Entertainment has announced the completion of its 70% controlling share acquisition by Indian entertainment giant, UTV Software Communication. The closing was effective as of 12th March 2007. Ignition is currently in negotiations with a number of leading development teams across all formats with an objective to bolster its release schedule for 2007/08 and elevate the company's prominence within the gaming sector.

The synergy of incoming expertise with UTV presents Ignition Entertainment with many opportunities within the movie and entertainment arena where UTV specialise and is a leading exponent. Investigating possibilities in securing original content will also be undertaken.

Throughout 2007/08 many changes will be seen within the Ignition Entertainment infrastructure with a re-emphasis on releasing original IPs and licenses across a number of formats.

Formed in April 2002, Ignition Entertainment has offices in the USA, UK and Japan. The company has a rich history and has sourced and successfully released innovative titles, as well as building alliances to publish titles in a number of territories. Ignition has successfully created its own series of Mercury titles, which will see the culmination this May/June with the acclaimed and eagerly anticipated Mercury Meltdown Revolution for the Nintendo Wii home video game system.

Digi-Guys are a wholly owned subsidiary of Ignition ? with its roots in both Videogames & High End CGI, Post-Production & VFX for movies. Based in it's own high-end facility inside the world famous Ealing Studios (London, UK), the studio's remit is to push far beyond the confines of conventional 'next-gen' thinking and produce unique, innovative and platform leading Videogames & Digital content across all media, utilising a broad spectrum of Games & Movie CG experience.

WarDevil on PS3 is the first of these projects and it represents a cornerstone of the new type of media-rich synergies that are leading drivers in UTV's overall global strategies.

The project has been shrouded in secrecy and R&D for 18 months, whilst it's first official engine demo was part of Sony's PS3 launch at E3 2006. Work at the studio is ongoing, but is being held, under wraps, for the time being, with major announcements due closer to TGS2007.



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