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I-play, GolfSpan Bring First Instructional Golf Video Clips to Mobile

I-play and GolfSpan have announced a new service that offers on-demand golf video instruction from world renowned instructors, including the legendary Hank Haney, to mobile phone users in North America. Focusing on all the tips and tricks to improve viewers' golf games, the instructional video series is now available exclusively to Sprint Vision or Power Vision customers.

I-play's GolfSpan is a subscription-based "electronic video magazine" providing access to instructional video clips, delivered in a series of bi-weekly issues. The issues build over time to form a full instructional library of clips. Each video clip is available through simple, easy-to-use navigation options that allow for instant accessibility via both browsing and search options and is powered by "I-player", I-plays proprietary downloadable player application.

"I-player" allows the end-user to personalize how they view their episodic content on their mobile phone, delivering a higher quality user experience than is possible with a native player. The "I-player" is downloaded with the Golfspan content and resides on the phone and enables the end user to optimize the viewing, presentation, navigation, storage and retrieval of their video-streamed content.

For almost seven years GolfSpan has been the only site on the Internet that delivers exclusive video instruction from the world's top 25 golf instructors, such as Hank Haney, Jim McLean, Jimmy Ballard and Chuck Cook. GolfSpan's instructors have taught hundreds of Tour Professionals, many who have won on tour, including all four Major Championships. GolfSpan was founded in 1999, and has had content featured on such major sites such as Yahoo!, ESPN and GolfOnline.

The Golfspan launch follows I-play's recent announcement of its diversification into broader mobile entertainment with a real first for Hollywood and the mobile industry. The 'Mobile Moments' channel allows mobile audiences to view the best and most memorable clips from Universal Studios' most popular blockbuster movies on their mobile phones. Golfspan demonstrates another innovative way in which I-play is delivering on its promise to offer the best in casual mobile entertainment.



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