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Sega, New Edge Networks Ink Broadband Gaming Deal

Sega Amusements USA and New Edge Networks have reached a national agreement for using high-speed broadband connections for powering network connected coin-operated games. Sega will package a business-class digital subscriber line, or DSL, connection from New Edge Networks as part of its new ALL.Net online entertainment platform and Extreme Hunting 2 - Tournament Edition game. Sega's proprietary ALL.Net platform is expandable to include numerous upcoming titles, and is designed to help build a unique entertainment experience through player communities surrounding each of those titles.

The ALL.Net platform and its games will appear in arcades, movie theatres, bars, restaurants, retail locations, and shopping malls around the country. Broadband connections enable Sega to monitor game availability status, download game updates such as new stages, weapons and animals, host national or regional tournaments, and allow players online access to results and rankings. The broadband connection also will allow multiple Sega games to share the line.

Under the multi-year agreement, New Edge Networks will install and maintain broadband connections at all game sites on behalf of Sega. New Edge Networks will also provide network monitoring, trouble reporting, and service level guarantees. Sega wanted a single point of contact for coordinating installation and maintenance of broadband connections everywhere and turned to New Edge Networks. New Edge Networks' national DSL coverage area called BigFoot includes almost 10.000 unique telephone company offices that reach about 90 percent of U.S. business addresses. Where DSL is not available, New Edge Networks can substitute other access technologies ensuring 100 percent coverage.



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