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Glu Mobile to Publish Monopoly Here & Now for Mobile Phones

Glu Mobile says it will develop and publish Hasbro's Monopoly Here & Now for mobile phones through its relationship with Atari. The mobile game, which will reflect the look and feel of the board game sequel, will launch on major carriers in the U.S. in October. Additional versions will be launched for countries in Latin America and Europe in the following months. Inline with today's trend of interactive entertainment, reality TV and digital media, the US version of Monopoly Here & Now was created by consumers' votes. Thousands of fans cast their votes online this spring to pick their favorite landmarks from 22 cities.

The total votes will dictate which landmarks will find a home on the new game board, from Boardwalk to Baltic Avenue. Hasbro will reveal the new landmarks that compose the new game on September 14. All other elements of the game have been updated to reflect life in the 21st century, and everything on the board - from the game pieces to the cash - reflects life today.



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