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Warner Bros. Digital Distribution and I-play Bring The Mob to Mobile

I-play has announced the global launch of the mobile game "GoodFellas", which is based on Warner Bros. Entertainment's mobster classic movie. Developed and published by I-play, "GoodFellas" launches with a high degree of visibility, thanks to its name recognition and strong sales and marketing efforts. It is now available to more than one billion mobile subscribers via I-play's international distribution network of over 100 carrier partners.

Based on Martin Scorsese's underworld classic, the "GoodFellas" mobile game is testament to I-play's commitment to innovation within the mobile gaming space. It lets players take the reigns as an aspiring Mafioso in a unique mix of tycoon and poker gameplay. The game is set in three different era environments across the influential decades of the 1950's, 60's and 70's. Gamers will be able to rise to the top of the criminal ladder in "GoodFellas" on mobile and fulfils the "GoodFellas" dream: "As far back as I can remember, I've always wanted to be a gangster". Starting out as a small time crook making ends meet, players can build their empire, and rise to Godfather status. Money made from hijacking, gambling and heists is used to land a seat in the monthly poker game with three mobsters from the area; around the table, gamers can cheat to keep in line with their mobster credentials. Players have to avoid doing jail time, and swimming with the fishes, but the underlying goal to all of these deeds is to earn Respect. It's all about the Respect. In fact, dual scoring is based on money earned and respect.

"GoodFellas" adds a touch of mobster glamour to I-play's already impressive catalogue of products for Hollywood studios: "24", "The Pink Panther", "Robocop", "Platoon", "Rollerball" and "The Fast & The Furious" franchise. Notably "The Fast & The Furious" franchise recently hit the five million downloads landmark reinforcing its status as the most successful racing franchise in mobile game history as well as one of the first movie content blockbusters in mobile.



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