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Nintendo DS sales hit 5 million units in Japan

Domestic sales of Nintendo Co. Ltd.'s DS portable game machine reached 5 million units in less than 13 months after its launch in early December 2004. Nintendo's Game Boy Advance took 14 months to hit the 5 million mark in Japan, and Sony Corp.'s PlayStation 2 took 17 months.

Besides advanced video games with sophisticated graphics and realistic actions, Nintendo focuses on games for women, adults and seniors - traditionally non-core segments for game makers - in a bid to expand the overall game-playing population.

Domestic shipments of one such game, Nintendogs, which lets players interact with virtual pets in the console, have so far totaled 1.08 million units.



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