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Nexus Licenses Stream Theory's Technology

Stream Theory, Inc., a division of Tadpole Technology plc announced that it has signed a licensing agreement for StreamFlow with UK-based Nexus Entertainment Services Limited. Nexus Entertainment Services will use Stream Theory's technology as the platform on which to distribute PC Games-on-Demand (GoD) for business partners throughout the United Kingdom.

Almost three-quarters of home Internet users in the UK have a broadband connection, according to new data from Nielsen//NetRatings. Games-on-Demand is a broadband-only service that streams games directly to a user's PC. Unlike one-time purchases at retail or through installed downloads, GoD subscriptions provide recurring revenue streams for game publishers and distribution partners. GoD has emerged as a new revenue-generating window of opportunity for a PC game after its brief sell-through period.



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