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| Spark Unlimited Joins Massive Video Game Network Massive Incorporated and Spark Unlimited announced that Spark has signed a long-term, strategic partnership with Massive that will deliver several to be disclosed AAA titles to the Massive Network. Spark is most well-known as the development team behind the blockbuster title CALL OF DUTY: FINEST HOUR for Activision. The addition of Spark to Massive's roster of partners is a significant endorsement by the development community regarding the revenues that dynamic in-game advertising can deliver. The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video game titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of a much larger audience that can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism. Twenty-nine premier game publishers currently participate in the Massive Network to drive revenue and enhance the gaming experience. Over 100 titles have been committed to the Massive Network by the world's leading publishers. To date, Massive has served ads by national and international brands into more than 19 million game sessions. Advertisers receive full insight into campaign delivery and have full flexibility to adjust campaigns in real-time. Since the network went live in October 2004, Massive has delivered campaigns from over 60 blue-chip brands. Advertisers representing all major categories include Coca-Cola brands, Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio. write your comments about the article :: © 2005 Game News :: home page |