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MTV Films acquires rights to Marc Ecko's Getting Up

MTV Films announced that it has acquired the feature film rights to Marc Ecko's Getting Up: Contents Under Pressure, the videogame from Atari and Marc Ecko Enterprises. The videogame is scheduled for a February 2006 release for the PlayStation2 computer entertainment system, for the Xbox video game and entertainment system from Microsoft and for Windows. Marc Ecko's Getting Up: Contents Under Pressure adaptation as a feature project promises to be an homage to graffiti's rich culture. Told through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko.

Mr. Ecko will serve as producer on the project with MTV Films' Gregg Goldin, who brought the project to the company. Jason Weiss and David Gale will be developing on behalf of MTV Films. Getting Up: Contents Under Pressure will be distributed by Paramount Pictures.

Set in the city of New Radius, Marc Ecko's Getting Up: Contents Under Pressure videogame features a world where freedom of expression is suppressed and graffiti has been outlawed by a tyrannical city government. In the game, players assume the role of Trane as they learn and master various graf skills as they journey from toy to legend. During their quest, players find themselves with an even greater burden -- to use their high-wire graffiti talents to expose the oppressive mayor and rid the city of his stranglehold.

An incredible lineup of Hollywood talent is providing voices for the characters featured in Marc Ecko's Getting Up: Contents Under Pressure. Sean 'Diddy' Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA, and Michael 'M.C. Serch' Berrin will all add their voice to the first truly authentic video game based on urban culture and graffiti art. Hip-hop artist Talib Kweli is the voice of Trane -- the game's lead character.



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