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100,000 kids get Skillz

Skillz magazine has instantly established itself as the leading title for pre-teen gamers, reaching 100, 000 kids with its first issue. In addition to selling 45, 000 copies in the UK & Ireland, some 55, 000 copies were also distributed in a school sampling campaign to build awareness.

The website received 1 million hits during the first month, with unique visitors staying for an average of 25 minutes.

With a core market of 9-12 year-old boys, readers have taken SkillzTM to their hearts with many describing it as the best magazine they've ever read.



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