Concept for new IAA 2021 presented
The mobility and technology sectors will meet for the first IAA in Munich from September 7 to 12, 2021. A new venue and a new concept: the IAA 2021 will become an exhibition, a forward-looking mobility platform and a dialog forum all at the same time. And the IAA will be compact and even more intensive: the entire program can be experienced on six days.
"Individual mobility is a basic human need – and satisfying it in all its facets is an ever-growing challenge for our society, which business and policy-makers have to address. The new IAA will point up solutions for connecting these mobility demands in ways that are efficient, economical, and socially and environmentally acceptable, " announced Hildegard Müller, President of the German Association of the Automotive Industry (VDA), during the "IAA Concept Release" at Messe München.
The event formats
Summit: the meeting of B2B professionals
The Summit on Munich's trade show grounds is the meeting place for professionals and the venue for brand and product presentations. It will focus on innovations, not on complete product ranges. For this reason, the Summit will occupy a smaller site and the exhibition areas will be consciously limited. Furthermore, there will be room for conferences and discussions, along with official time slots for the press and for networking. The Summit embodies another addition to the existing classical trade show format as it is aimed at professionals and representatives of the mobility and technology industries, and will create a forum for exchanging news and views on all political and social topics and sectors. The majority of product premieres will take place here – compressed into six days.
Blue Lane: test track for sustainable mobility
Munich's exhibition grounds and the inner city will be connected by the Blue Lane, a test track for sustainable technologies. Visitors will be able to try out and experience new forms of mobility and low-emission powertrain technologies for themselves as part of a pilot project. The Blue Lane will integrate car traffic and local public transport to produce the experience of a connected multimodal route.
Open Space: mobility experiences for all and B2C networking places
The Open Space will open up the IAA 2021 and appeal to the general public. Various prominent locations in the heart of Munich, including Marienplatz and Odeonsplatz, will become venues for a city-wide dialogue on visions, innovations and sustainable mobility solutions for the future. A varied program combining entertainment and information will enable direct contact between consumers and manufacturers.
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