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Heimtextil 2021: More than 95 per cent of space booked

In the midst of the current coronavirus crisis, the next edition of Heimtextil from 12-15 January 2021 in Frankfurt am Main is proving very popular: more than 95 per cent of the space occupied last time has now been booked. Heimtextil thus offers international representatives from the sector a superb setting in which to launch a successful season at the world leading trade fair for home and contract textiles in 2021.

'Even though predictions are difficult to make at present, we expect to be able to offer international players in the industry a first-rate, positive environment for their businesses in January 2021', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. 'The fact that more than 95 per cent of the space as compared to the last Heimtextil is now booked makes us feel very optimistic. We of course hope that the number of companies that end up in difficulty because of the crisis will be very low. However, at this early point in time, the very good number of registrations and the concentration of industry participants at the trade fair gives us incredible momentum. As far as the pandemic is concerned, we are convinced that people will still want to meet in person to exchange their products and perhaps more so than ever after this crisis year and that personal contacts are the best prerequisite for good, long-term business. Virtual offers can of course complement global communication. But personal meetings and the experience of touch, especially in the field of textiles, will remain essential'.

Internationally leading platforms for wall and textile design
The world's biggest range of wallpaper and wall coverings awaits visitors in hall 3.1. Hall 3.0 also offers a leading global platform: around 200 international textile designers are currently registered to present their new designs here.

Furnishing and upholstery fabrics still in high demand
Nowhere else is the selection of furnishing and upholstery fabrics, leather and imitation leather as broad as it is in the 'Decorative & Furniture Fabrics' segment at Heimtextil. In hall 4.2, Leder Fiedler (Germany) is one of the highlights, as is Trevira (Germany), with an international joint presentation. Here, Heimtextil will also present furnishing solutions and specialist offers specifically aimed at the contract furnishing segment and also offers the target group of interior designers, architects and hospitality experts a business and networking forum.

Everything for interior designers and international furnishers
Interior decorators and international furnishing retailers will find curtains, decorative fabrics, carpets, interior sun protection and decorative systems in hall 8.0. Major players in the industry from Germany are also represented in addition to the DecoTeam.

In hall 9.0, the area 'Beautiful Living' awaits with strong brands and private labels from both the international and national context. The segment 'Beautiful Living' comprises trendy lifestyle products such as decorative cushions, blankets and bedspreads, table and kitchen linen, coated table coverings, doormats and other home accessories.

Sleeping redefined
Innovative new textile products for the bedroom can be experienced in hall 11.0. Exciting start-ups and numerous international top players will offer products for improved sleep. This means that Heimtextil will also be a global leader in the bed-related product segment. Level 12.1 will function as a platform for the private label business and thus the point of contact for large-volume buyers and industry representatives.

Large offer from Asian producers
In hall 6.1, high-end home textiles producers from Asia with export experience will be exhibiting at the trade fair. Furniture and decorative fabrics are offered here in addition to curtains, sun protection and carpets. In the home textiles segment, visitors to hall 10 can expect a wide variety of products from Asian manufacturers for bathrooms, beds and tables. In addition, Hall 10 will also feature a range of country pavilions with exclusive product presentations.

New programme structure: Show | Trend | Conference
Exhibitors and visitors to Heimtextil can expect to see a change to the programme structure: in order to organise the numerous events that are aimed at various target groups in a clearer and more concise way and offer good orientation, those responsible for the trade fair will focus on three areas in future: 'Show', 'Trend' and 'Conference' will now be the three main elements of the trade fair, providing Heimtextil participants with comprehensive information and inspiration.



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