Spielwarenmesse: A Sparkling Anniversary
The most important meeting place for the toy sector celebrated its 70th anniversary this year. The day before the Spielwarenmesse began, invited guests enjoyed the splendid opening ceremony with the presentation of the ToyAwards. The anniversary ToyNight, held as a one-off in the new and architecturally superb Hall 3C, was also a big success. With the ToyFestival, the Spielwarenmesse took the opportunity to express its gratitude to all involved for their years of loyalty. The traditional fireworks display on the Saturday of the trade fair was a fittingly spectacular end to an accomplished event series.
NEW ELECTRONIC TOYS PRODUCT GROUP
Innovative tech devices have long been part of the toy sector. Anyone specifically looking for innovations in the world of tech toys at the 70th Spielwarenmesse found just what they wanted in Hall 4A. The tremendous popularity of the Tech2Play activity area confirmed the Spielwarenmesse in its decision to create a brand new Electronic Toys product group and was able to fi ll Hall 4A in its entirety.
NEWLY COMBINED: MODEL RAILWAYS AND MODEL CONSTRUCTION
Bringing together what belongs together: Model Railways and Accessories was combined with Model Construction, Hobbies in Hall 7A in 2019 to create the Model Railways and Model Construction product group. This meant that visitors and exhibitors could benefi t from the appeal of the model railway and model construction sectors with everything on display under one roof.
The Spielwarenmesse responded to growing demand in the Festive Articles, Carnival, Fireworks product group by extending its presentation space in 2019. Consequently, Hall 9 as well as part of Hall 8 with the appealing Showtime activity area were available for all kinds of fancy dress, celebration and decoration products. Visitors could take in daily fashion shows with the latest costume highlights on the catwalk and experience live product demonstrations.
The 1,000 m² special area in Hall 3A was used to showcase trade fair innovations and the 2019 trends in the toy sector. The trends identifi ed by the 11-member international TrendCommittee were met with great interest from visitors, exhibitors and journalists from all over the world. Alongside them were product presentations, live activities and talks. Once again, the TrendGallery thus proved itself as a key source of inspiration for innovations.
THE 2019 TRENDS
Ready, Steady, Play!
Leaping, jumping, balancing – isn't that what all kids do? Unfortunately, they are becoming increasingly inactive nowadays. Toys that combine exercise with fun are the best way to encourage children to get moving. On top of this, sporting pursuits improve body awareness, reactions, our sense of balance and more.
The WOW Effect
Nothing fascinates children more than the anticipation of the unknown. Many a toy also conceals unexpected effects which are only discovered during play. By means of water or heat, technical gimmicks or sophisticated mechanics – the toy is suddenly transformed into something very special and astounds kids with its unexpected play effect.
Toys 4 Kidults
Meetings, conference calls and tax returns in the evening: our days are strictly regimented. We long to relax, and fondly reminisce about our carefree childhood games. While kidults were once made ridiculed, now their action figures serve as eye-catchers in their living rooms, and their 3,000-piece construction sets are assembled during hours of detailed work, before being proudly showcased in glass cabinets.
In 2019, the ToyAward recognised particularly innovative toys in four categories for specific age groups as well as the best product idea from a start-up in a newly created category. Following a two-stage selection process that attracted a record number of 838 entries, the 16-member jury chose the products that most impressed them based on the criteria: play fun, originality, safety, workmanship and quality, as well as the prospect of retail success.
WINNERS OF THE 2019 TOYAWARD
Baby & Infant (0 – 3 years)
Magic Touch Piano Musical Toy,
Hape International AG & Kids II Inc.
PreSchool (3 – 6 years)
bworld theme sets, BRUDER Spielwaren GmbH + Co. KG
SchoolKids (6 – 10 years)
Magical Mermaid World, Playmobil
Teenager & Adults (10 years and older)
kNOW!, Ravensburger Spieleverlag GmbH
Mabot, Shenzhen Bell Creative Science and Education Co., Ltd.
TOY BUSINESS FORUM
The toy industry must keep up with trends and innovations as well as challenges posed by digitisation and change management. In the presentation area, national and international experts gave impressive talks to packed audiences on how specialist retailers and buyers can prepare themselves for these changes in the market. There was a different motto for each day, followed by presentations on the ToyTrends for 2019.
TOYS MEET BOOKS
At this highly frequented location in Entrance Mitte, various manufacturers once again showcased non-book items of relevance to booksellers through a secondary placement. The exhibition space was increased in its second year to 200 m². Attractively arranged product and themed worlds illustrated to trade visitors how toys can best be presented at the PoS. Presentations with a practical emphasis were given on the Friday and Saturday. The experts were available afterwards for informative one-to-one discussions.
FURTHER LICENSING GROWTH
Popular characters from the media have a major impact on the toy sector. A new knowledge platform – LicenseTalks – was created with the support of the International Licensing Industry Merchandisers' Association (LIMA) and License Global magazine. Experts in the international licensing sector gave trade visitors further insights into international licensing trends and innovations. The LicensePreview also provided LIMA members with an attractive opportunity to present their latest licences in an exclusive atmosphere once again. These included well-known studios such as NBC Universal and Viacom/Nickelodeon Consumer Products.
BABY AND INFANT ARTICLES
A broad selection of baby and infant articles and related ranges from national and international suppliers was presented throughout the entire Spielwarenmesse . Centrally located, the successful Baby and Infant Articles special area was again a place to explore and browse. Trade fair visitors especially interested in these products were given a clear insight there into the comprehensive offering.
TOY DONATIONS FROM EXHIBITORS
Exhibitors at the Spielwarenmesse again stepped up to bring joy to children in need in 2019. Their numerous donated toys were gratefully received by SOS Children's Villages and other social institutions in the Nuremberg region.
NEW EXHIBITOR CENTER
Exhibiting at the Spielwarenmesse for the first time, 76 new exhibitors from 30 countries took the opportunity to showcase themselves in the New Exhibitor Center (NEC). Thanks to its location in Hall 3A, the joint pavilion was at the heart of the new products and trends, attracting buyers and specialist retailers looking for innovative product ideas.
INNOVATION MADE IN GERMANY
Supported by the Federal Ministry for Economic Affairs and Energy (BMWi), 22 German start-ups exhibited at the Spielwarenmesse . The Innovation Made in Germany joint pavilion enables start-ups to present their creative products to top buyers in the toy sector and establish new contacts. Sustainable children's clothing, stylish reflectors and even playmats that can be painted were just some of the products showcased in the 220 m² area.
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