imm cologne 2019 achieve an even greater international reach than ever before

imm cologne/LivingKitchen drew to a close on Sunday (20 January 2019) with excellent results. A total of 150,000 visitors - including estimates for the final day of the events - made their way to Cologne to be inspired by the interior design worlds and kitchen showcases on display. With 52 per cent of trade visitors coming from abroad, the co-located events achieved an even greater global reach than ever before. Overall, more than one in two trade visitors travelled from abroad to attend the events. The visitors came from 145 countries. Growth in overseas trade visitors was especially strong. But the trade fair duo also attracted greater numbers of visitors from other European nations.

The events achieved significant rises in trade visitor numbers from China (up 23 per cent), North America (up 15 per cent) and South America, where an increase of 29 per cent was recorded. Within Europe, considerably more industry professionals from Greece (up 31 per cent), Ireland (up 30 per cent) and Portugal (up 31 per cent) travelled to imm cologne and LivingKitchen. The numbers attending from Spain also rose slightly by 4 per cent. The organisers are especially pleased with the 13 per cent increase in visitors from Eastern Europe. Even though traditionally the numbers of trade visitors from the major European export markets have already been very high, this year's edition of the trade fair duo achieved small increases in the audiences from individual countries. Visitor numbers from Belgium rose by 5 per cent, while visitors from the Netherlands increased by 3 per cent and visitors from France by 2 per cent.

But imm cologne and LivingKitchen did not just excel quantitatively. Registration data for the co-located events shows that they attracted a high quality audience of retailers and wholesalers. Specialist retailers and high-profile international visitors from the furnishings trade and interior design business were recorded as visitors, with many of them coming from the global top 30 chains. Growth here was especially strong from the United Kingdom, with visitors from DFS, Heal's, John Lewis, Hatfields and Kingfisher.

The events also drew a strong audience from Scandinavia in the form of IDdesign, JYSK, Svenska Hem, the Indoor Group from Finland, Bromölla Möbelaffär and Sängjätten, whose entire purchasing teams attended several days of the trade fairs. They were joined at imm cologne by decision-makers from the major international department stores, including Alinéa from France, El Corte Inglés from Spain, Nitori from Japan and Boston Interiors from the USA.

The major industry players in online retail - including Amazon, the Otto Group and Wayfair - also used the event intensively for their business. The Pure segment attracted significantly larger numbers of design-led retailers in the homewares and interiors segment from the US, Canada, Asia, Russia and Korea to imm cologne, demonstrating the strong appeal of the trade fair's offerings for international specialist retailers and wholesalers.

LivingKitchen closes with good results
LivingKitchen also proved that it can deliver on all fronts, despite challenging conditions. For seven days, 271 exhibitors from 28 countries showcased the industry's and the event's innovative drive, high design standards and quality. And with the proportion of visitors from abroad at 53 per cent, the event once more proved to be very international. Innovative presentations by manufacturers, world premieres of new kitchen furniture, electrical appliances, accessories and the inspiring programme of events - the outstanding mix of everything connected to kitchens and cooking ensured steady levels of visitors on all days of the fair as well as satisfied exhibitors. Some 50,000 end consumers, including large numbers from neighbouring Belgium and the Netherlands, took the opportunity to discover this year's trends on the public days.

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