Roica joins Première Vision Paris’ Smart Square

Première Vision Paris is getting ready for a new show taking place from September 19 th to 21 st, 2018, at the Parc des Expositions de Paris Nord Villepinte: besides the multi-faceted, top-notch product portfolio and efficient organization, new and renovated exhibition areas will be added to the fair’s layout so as to enhance the visiting experience, putting in the limelight some of the most topical fashion and market trends.

Roica experts will showcase the world-first Roica Eco Smart family that offers 2 responsible made yarns: a GRS (Global Recycled Standard) version 3 certified yarn and the world's first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification.

Roica Eco-Smart family based fabrics will be on display in the Smart Square – a multimedia and educational platform dedicated to Responsible Creation, renewed and improved, entirely focused on the values of responsibility and sustainability as well as on the increasingly pivotal role the latter play in the fashion system.

On Friday 21st September 2018, visitors are invited to join Dr. Stephan Hütte at Première Vision Smart Square as he facilitates an open discussion with exhibitors and introduces the audience to Roica Eco-Smart family. Dr. Hütte will discuss Roica textile innovations for contemporary consumer within the fashion, lingerie and activewear markets.

Recognizing Asahi Kasei for spearheading the premium stretch market, the Dorbinbirn-GFC Global Fiber Congress has invited Dr. Stephan Hütte, Development Manager Roica Fibers at Asahi Kasei to present Roica Eco-Smart family at this year's congress. The Europe-centered innovation platform for the fiber industry is a distinguished idea and network generator hosting top-ranking international experts in fiber innovations. The event includes 700 participants from 30 nations and will take place September 12th through the 14th in Austria.

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