Insights-X inspires dialogue between trade and industry
Taking place this year from 5 to 8 October 2017, the third Insights-X will be promoting a dialogue of cooperation between trade and industry. The InsightsArena in Hall 3 forms the perfect backdrop for this kind of intense interaction. By featuring a variety of exhibitor promotions with visitor participation, the stationery expo at Nuremberg's Exhibition Centre underscores the characteristic, hands-on nature of this event. So far, 276 exhibitors have registered.
Networking in a relaxed atmosphere
The comfortable Lounge with plenty of seating creates a pleasant atmosphere for productive business talks and negotiations between exhibitors and trade visitors. The buying groups and associations partnered with Insights-X have, for the first time, been allocated their own area in the Lounge, offering plenty of space for networking and for discussing and sharing ideas. To date, 14 national and international associations and buying groups are appearing in Nuremberg, including names such as duo schreib & spiel, Büroring / Büroforum 2000, PRISMA, EK/servicegroup, idee+spiel and Verband Schweizer Papeterien (VSP). Attendees can recharge their batteries at the Food Court which provides a dietconscious choice of food and drink. The Lounge also incorporates one of two MediaPoints for the trade magazines published by media partners bit Verlag, Chiemlorz GmbH and Zarbock Media, copies of which will be made available free of charge. The second MediaPoint is located in Entrance Mitte in front of Hall 1 and displays further national and international trade magazines.
Promotions in the Atelier get visitors involved
As in previous years, the Atelier is right at the heart of the InsightsArena, giving visitors the opportunity to get actively involved. Manufactures are organising individual workshops and creative sessions on all four days of the fair. Christian Ulrich, Director Marketing Spielwarenmesse eG, the organiser behind the Insights-X Atelier, explains: "These activities not only show trade visitors how they can stage promotions that successfully present and highlight products in their own stores, but they give buyers the chance to test and try out product innovations for themselves." This area also comprises a section for lasting promotions, providing exhibiting firms at Insights-X with additional free exposure.
Calligraphy artist makes guest appearance
In the hobby and craft industry, "hand lettering" currently ranks high in the popularity stakes. Insights-X is responding to this trend by inviting the known calligraphy artist, Hannah Rabenstein, to appear at the fair. She will give fair visitors interesting insights into her craft and introduce them to the art of lettering in an exciting activity with visitor participation.
The ToyPreview, which in previous years has taken place concurrently with Insights-X, will no longer be staged by Spielwarenmesse eG. The branded toy exhibitors located in the permanent stand area at the Exhibition Centre in Nuremberg will still be given the option to open during the expo.
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