Third Insights-X: Successful strategy fuels growth
Young, modern and innovative, the new campaign motif for Insights-X encapsulates the very essence of the stationery expo. Trade visitors and exhibitors from the office, school and hobby sectors will be able to judge for themselves when they attend the show at Nuremberg's exhibition center from 5 to 8 October 2017. The dynamism of this event can be felt even now: so far, 269 exhibitors from 40 countries have registered with the organiser, Spielwarenmesse eG (as per: 30.5.2017), already exceeding the numbers posted at last year's event, which attracted 268 exhibitors from 32 countries. Spread across Halls 1, 2 and 3, the participants at Insights-X present a diverse range of products in a setting that is both pleasant and conducive to doing business. The friendly and lively atmosphere is accentuated by the InsightsArena and adjoining Lounge, featuring promotions with visitor participation. As the fair launches into its third year, its underlying concept has been extended along with the range of services available to visitors and exhibitors.
Major players in Nuremberg
Insights-X continues to grow on an international scale. Last year, a total of 5,087 trade buyers wended their way to the expo from 87 countries to discover the latest trends, order product innovations at the ideal time in autumn and hold constructive talks in a relaxed setting. With a total available area of 25,000 m², the expo will feature high-calibre names across all six product groups. In the "Writing Utensils and Equipment" segment, edding International GmbH is a well-known newcomer to the fair. The "Paper and Filing" category welcomes AMC AG – Division Global Notes, one of the world's biggest manufacturers of adhesive notes. Brother International GmbH celebrates its debut in the "Desktop" segment, presenting its "P-touch" labelling tool, whilst Erich Krause Finland OY is spotlighting its creations in "Artistic and Creative". Heinrich Sieber & Co. GmbH & Co. KG joins the "Bags and Accessories" segment for the first time with its broad spectrum of licensed products. A newcomer to the "Stationery and Gift Articles" segment, EastWest (Europe) Ltd. is showing its unconventional giftware and packaging.
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