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Dynamism in Asian yarn & fibre market reflected in Yarn Expo Autumn more than doubling in size

Asia's yarn and fibre market is going through a period of substantial change at present, and Yarn Expo is at the heart of it all. The leading trade platform in the region will more than double in size this October, expecting its exhibition space to expand by 115% as more companies recognise its effectiveness to mirror the latest industry trends as well as attract a truly global audience: last year's autumn edition drew trade buyers from 77 countries & regions. Around 400 companies, up from 319 last year, are predicted to exhibit this edition.

"Our Yarn Expo fairs have further solidified their status as amongst the best business platforms in the yarn & fibre industry in recent years, " Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented. "The dynamism of a number of industry sectors in Asia recently has ensured that, each March and October, Shanghai is the place to be to discover the latest innovations, see all the industry leaders under one roof and place orders for the upcoming season. In particular, we are seeing strong demand for chemical fibres from emerging countries in Asia at present, as well as a lot of innovation happening with fancy yarns which is attracting buyers from the likes of Indonesia, India and Korea. Yarn Expo has also proved a successful platform for Uzbekistan suppliers to launch their products in China, and they are doing well in this market vis--vis their more established competitors."

India & Birla Pavilions return following strong success in previous editions
With the fair's leading reputation, a number of suppliers from Asia, Europe and elsewhere will showcase their latest collections of yarn and fibre products this October. Being one of the highlights of the show, the India Pavilion is comprised of some of India's biggest names. Given the currently large market share of Indian yarns in China, Indian exhibitors value the show a great deal. "China is the meeting point for suppliers and buyers. This year, we feel that the demand for Indian products is growing in the market, especially in China. Yarn Expo is the most significant platform for us to capture this great opportunity, " said the Director of pavilion organiser Texprocil, Mr Ravindranathan Narayanasamy. Speaking at last year's autumn fair, he was especially content with the buyer quality. "The visitors are from specific companies with an obvious purpose. We managed to meet so many new customers and end-users like knitting and weaving companies that prefer direct communication with us."

The Birla Planet Pavilion, which returns again this October, has gained in popularity in the previous autumn and spring editions. With three years of market experience in China, Birla Group has gained a solid reputation in the country by introducing their eco products Birla Modal & Birla Spunshades. Mr Peter Dong, Marketing & Business Development Senior Manager affirmed the fair helps to promote their products and brand. "Yarn Expo is effective as it has a large number of customers. It attracts a wider range of buyers, from manufacturers and brands to apparel companies and medium-sized firms. Plus, it is also influential beyond China as it attracts industry players from around the globe."

Apart from these two pavilions, Uzbekistan and Pakistan exhibitors will further enrich the sourcing options for buyers with their cotton yarns. Uzbek cotton now accounts for over 80% of the total cotton consumption in Hebei province of Northern China, resulting in increased attention on Uzbek companies at recent Yarn Expos. The demand for Pakistani cotton is also growing steadily in China due to its competitive price and reliable quality.

Enlarged Fancy Yarn Zone to provide more cutting-edge products
Matching the current market trends, domestic exhibitors will feature in six highlighted display zones, namely Fancy Yarn Zone, Natural Cotton Yarn Zone, Colourful Chemical Zone, Quality Wool Zone, Green Linen Zone and e-Commerce Zone, with a wide range of yarns and fibres such as nylon, viscose filament, renewable & recycled fibres and more to be demonstrated in these areas. Given the fact that more buyers from Asian countries like Indonesia, India and Korea are sourcing innovative products at the fair, the Fancy Yarn Zone in particular has grown in popularity. This edition it will feature around 50 companies showcasing their latest collections of fancy yarns, approximately doubling in size compared to last year.



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