Beviale Family planning offspring in Brazil
At the beginning of March 2017, within the framework of the Feira Brasileira da Cerveja in Blumenau, the future cooperation between NürnbergMesse GmbH and the Secretaria de Turismo de Blumenau/Parque Vila Germanica (PVG) was officially declared. As a result, the Beviale Family is extending its international growth strategy to include a new market: Brazil.
With the Parque Vila Germanica (PVG), Blumenau – the "Beer capital of Brazil" – not only has the largest event centre of Santa Catarina, Brazil, but is also the venue for the "Feira Brasileira da Cerveja" beer festival. There, on 8 March 2017, the future cooperation between NürnbergMesse GmbH and PVG was concluded within the framework of a press conference. The content of the cooperation is the mutual support through sales and marketing measures between the Beviale Family and PVG. The Feira Brasileira da Cerveja will therefore be "supported by BrauBeviale" from 2018.
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