BrauBeviale 2015: the fair that connects

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From 10 to 12 November the who's who of the international beverages trade world will come together once again for BrauBeviale in Nuremberg, this year's most significant equipment show for the sector. Around 1,150 exhibitors of raw materials, technology, logistics and marketing will be presenting their innovations and newly developed products to the visitors (2014: 37,200). BrauBeviale is a must and at the same time a trend barometer for the sector. It presents creative ideas and solution concepts for everyone who is involved in the beverages industry.

The range of products on display at BrauBeviale covers the entire process chain in the beverages industry. "This attracts experts from all areas of the sector to Nuremberg", states Andrea Kalrait, Director Exhibitions BrauBeviale. "Brewers and maltsters, but also the producers of other alcoholic and non-alcoholic beverages along with experts from the machinery and plant engineering sector, the packaging industry, retail and catering sectors – in the eight exhibition halls they will all find everything they require for operating their daily business."

Craft meets high-tech
Quality and efficiency are particularly close to the heart of every beverages producer. At BrauBeviale they find what they are looking for: from the right raw materials through to the technology up to logistics and marketing. Exhibitors discuss the customers' individual requirements with them. Be it machinery and plant engineering for beverages production, filling and packaging beverages or logistics within the company and beyond – together they produce perfectly-tailored solutions for every specific requirement. Ambitious brewers will be participating in the European MicroBrew Symposium the day before the fair. The much-in-demand further training event is jointly staged by NürnbergMesse along with the Versuchs- und Lehranstalt für Brauerei (VLB, Research and Teaching Institute for Brewing, Berlin).

Questions covering all aspects of the PET value-added chain will be answered by PET@BrauBeviale in the form of the PET PASSION WEEK, presented by BrauBeviale and PETnology. The event will be opened by an international, two-day Congress on 9 and 10 November. Of interest to small and medium-sized companies and global players alike: in the PETarena under the motto "connecting comPETence", companies will be presenting their range of products and services for attractive solutions across the entire PET value-added chain. Information on the theme of PET recycling will be provided by the Gütegemeinschaft Wertstoffkette PET-Getränkeverpackungen (Quality Assurance Association Recycling Chain for PET Drinks Packaging).

Marketing meets creativity
The visit is also worthwhile for marketing experts and sales specialists: in the specialist range of services they can expect to find sparkling ideas covering all aspects of marketing, advertising and services in the beverages sector. In addition, every visitor in the Forum BrauBeviale can quench their thirst for know-how, ask questions, obtain answers or simply just briefly immerse themselves in the hustle and bustle of the fair. Numerous renowned sector partners have created a diverse program. On the marketing theme the audience will for example receive creative impulses on "New brand experiences - Beverage brands that strike a chord (with the consumers)", "Brand experience through design" right up to "Online marketing" and "Wine for beer, what can I recommend you? What can we still learn from wine marketing?". But the forum will also be presenting talks, explanations and discussions on further themes of great importance to the market: "Energy in the beverages sector", "Packaged Water", "Craft Distilling/Craft Spirits" – and let's not forget the aspect of training and further training. The opening will also take place once again in the Forum. The Private Brauereien Bayern (Bavarian Private Breweries Association), honorary sponsor of BrauBeviale, will be discussing a very topical theme with leading representatives from the sector to mark the 2016 anniversary: "500 years of the German Purity Law: Opportunity or straightjacket".

Retail meets manufacturers
In addition to the comprehensive specialist range, in its support program BrauBeviale is offering numerous interesting points of contact for visitors from the food retail, beverages specialist trade and the catering sector. The effect will be strengthened this year through the cooperation with PRO FachHANDEL/GES eG, which aims to promote the direct exchange between the breweries visitor target group and the specialist retail.

The Craft Beer Corner, which had its premiere last year, is being further extended. With no worries about the sales and marketing pressure from the suppliers, retailers and caterers can sample new beer specialties here and obtain ideas for extending their own range. At various bars, in a neutral and professional approach, renowned beer sommeliers, among others Sylvia Kopp, world champion Oliver Wesseloh and Markus Del Monego, will be presenting beers in the hops, malt, yeast and special categories with extra slots for products from the USA, England and Italy. And because the glass shape also influences the sensual experience, this will be impressively and tastefully demonstrated at a further bar. But not only beer has such a diversity and various facets to offer, that is why this year's BrauBeviale is dedicated to exceptional drinking enjoyment in general. The motto: "Creative Beer Culture meets Premium Spirits". Fully in keeping with this, tasting sessions extending beyond beer will also be held. Internationally recognized spirits experts will be familiarizing interested trade visitors with the diversity of whisky, rum, gin and craftsman's brewed fruit brandies. Last but not least, it is not only about alcoholic beverages – the so-inclined visitor can also put his or her taste buds to the test with a water-sampling session and test the right water for the retailers' and caterers' product portfolio. The driving force behind the trend theme is and remains however the European Beer Star, which has already had its trade fair home at BrauBeviale since 2004. It is part of the fine tradition that on the first day of the fair the visitors choose their favourite beer from the gold medal-winners: the Consumers' Favourite in gold, silver and bronze.

Craft Beer meets Streetfood
Eating and drinking inevitably belong together. Here it stands to reason that exceptional drinking pleasure should be paired with unconventional food. A promising look beyond the own horizon or rim of the glass is promised for beverages producers, marketing experts and caterers by the SFC Street Food Convention, which is being held within the framework of BrauBeviale for the first time – initiated and organized by the "father of the food truck scene" Klaus P. Wünsch. Andrea Kalrait sees clear synergies here: "This is a terrific opportunity for the visitors at both events to enter into discussion with each other and to get networked. Street food is unconventional – similar to Creative Beer Culture, the trend theme at BrauBeviale." Both scenes are linked by the "Craft concept" – strongly characterized by a healthy portion of creativity and a good deal of courage and optimism. In a meeting point on the "mobile culinary art" theme, already established operators will be entering into an exchange in the SFC Street Food Convention and informing interested parties about all aspects of the business involving food trucks, street food & co. The two-day event will start on Thursday, the last day of BrauBeviale, and open its doors to the public on Friday afternoon with a Street Food Market.

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