Biofach India: India’s most successful organic fair entering the next round

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From 5 - 7 November 2015, theADLUX International Convention Centrein Kochi, Kerala, will once again become the meeting place for the international organic players. Then the seventh Biofach India together with India Organic will be opening its doors and for three days showing the country's entire organic diversity. Visitors can expect the tried-and-tested exhibition concept consisting of product exhibition and conference. In addition to 12 Indian pavilions, the organisers of Biofach India together with India Organic, NürnbergMesse India and International Competence Center of Organic Agriculture (ICCOA), are this year delighted with the participation of diverse certifiers along with Indian government organisations such as the Tea, Spices and Coffee Board. A total of over 150 exhibitors and around 10,000 national and international decision-makers from production, manufacture, retail and services are expected. Now, already for the fourth time, the fair will be supporting by a tailor-made trade visitor trip, the Buyer's Programme.

Sonia Prashar, Managing Director NürnbergMesse India, is looking forward to the event: "In India organic products are assuming increasing significance. And as the majority of the population is actively involved in agriculture, the sector is enjoying constant growth. In Kerala at the present time an absolute organic revolution is taking place. Today, the state can already cover 70 % of its organic vegetables demand itself. Just a few years ago it was only 20 %. This is one of the main reasons why Biofach India together with India Organic fits in so wonderfully with Kochi and offers an optimal networking platform here for organic players, but also end-consumers."

Manoj Menon, Executive Director ICCOA, agrees: "Although the development of the organic sector in India still needs time, this market is nevertheless growing by around 25-30 % each year. ICCOA is going to great lengths to strengthen this development further and to move product certification forward. In addition, we would like to raise the living standards of the farmers. They are to become agricultural entrepreneurs and have a good income." In Menon's view, Biofach India together with India Organic plays a decisive role here: "Since its premiere in 2009, the event has been successful. It repeatedly places the focus on the important organic theme and each year offers all those involved the opportunity for good business and fruitful contacts."

Exhibitors: satisfaction right across the board
Rohit Mehrotra, Managing Director of organic retail company Organic Tattva: "We have already participated three times at Biofach India together with India Organic and can say: it is one of the best platforms in India for meeting both the suppliers as well as buyers of organic foods. You also find a fantastic selection of health products here." Ajay Katyal, President of retail company Amira Organic, is a long-term exhibitor and says: "Up to now we've been at every Biofach India together with India Organic. It is the optimal event for introducing new products to the Indian organic market. We have always had a phenomenal response to our products both formerly in Bangalore as well as now in Kochi. I am sure that thanks to this fair, we as a company can position ourselves strongly in the organic market." Amit Jadav from certifier EcoCert India also has words of praise: "Biofach India together with India Organic is splendid. Here organic farmers learn everything about the complicated certification process for their products. Thanks to the personal exchange, they lose their fear while their motivation is strengthened to take things on."

Highlights 2015: conference and further training program
Once again in 2015, India's most successful organic fair will have an interesting supporting program in store. The international conference will address the entire ecological value-added chain – from organic production to sales. In specialist presentations, case studies and Best-Practice examples, experts will not only be providing information about current market developments and trends, but also on proven and sustainable cultivation methods along with soil and nutrient management. In addition, the conference offers participants an optimal communication platform, enabling them to enter into an exchange with each other on sector-relevant themes.

The further training of end-consumers in connection with organic will be the focal point of the so-called Consumer Connect. On 6 and 7 November nutrition and sector experts will be graphically familiarizing the participants with this diverse theme. In presentations, experience reports and interactive discussions, they will be provided with the most important information on theme sections such as organic farming, sustainability and nutritional safety. Everyone will be addressed here, from school pupils through to working mums. The aim is to get more organic food into India's private kitchens and specifically answer the participants' questions. Quizzes and small prize competitions will liven up the program.

Popular Buyer's Programme entering the next round
Once again this year there is a tailor-made trip for trade visitors, the international Buyer's Program, all around Biofach India together with India Organic. Be it tea, cereals, herbs and spices, fruits, oil seeds, soya, coconut or ingredients for natural cosmetics – India has a diversity of organic raw materials. The aim of this year's Buyer's Programme is to bring together exhibiting organic companies from Kerala with the appropriate buyers from Europe, the USA, Middle East and Asia. The tour participants will receive the unique opportunity to experience the highly varied organic raw materials market in the federal state at first hand, to network with producers on site in the production facilities and at the fair as well as forge new business opportunities. The buyers' trip is being organized by ICCOA in cooperation with German organic journalist Karin Heinze.

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