Carat! on stage’: experts with the latest news and trends
What are tomorrow's top-sellers going to be? In what direction is the jewellery sector heading and what should retailers not miss at any price? Trends, informative analyses and interesting perspectives will be on offer at the 'Carat! on stage' area in the Tendence jewellery hall (9.3). From 29 August to 1 September, top speakers from the sector will give practical tips and pass on valuable expertise:
Without fail, buyers should find time for the lecture on 'Accessory Trends 2015/2016' by Gabriela Kaiser. The trend expert will also give tips on presenting products at the point of sale.
The subject of Stefan Suchanek's lecture is the senses as the key to sales success. The interior architect, management consultant and television presenter will show how the sense can be recruited as sales-promotion aids.
'From the monitor into the shop window' is the title of the lecture to be given by graduate designer Karin Hoffmann. Within the framework of her lecture, she will tackle the question of what specific benefits digital production processes offer goldsmiths or jewellers.
Tell me what watch you wear and I will tell you who you are: in the lecture on 'Tools for the stage of life', everything revolves around using watches and jewellery to create an identity. Insights into this subject will be offered by Senior Researcher & Advisor Marta Kwiatkowski-Schenk of Switzerland's GDI Gottlieb Duttweiler Institute.
In her lecture, personnel coach Katja Dittmar will give tips on 'customers and sales orientation' and show how sales personnel can approach people successfully.
By way of contrast, the focus of Oliver Schmid's lecture is on the 'Sales style guide'. The CEO of 'politur' trend agency will offer ideas on how to optimise visits to the fair.
Another highlight in the 'Carat! on stage' programme is the roundtable discussion on 'Multichannel strategies for the retail trade', which will also take account of Messe Frankfurt's new Management Report on 'Personal accoutrements in everyday life: study into the German jewellery, watches and accessories market'. The discussion is being organised by 'GZ – Goldschmiede Zeitung' newspaper for goldsmiths and Messe Frankfurt. The roundtable will be chaired by Axel Henselder, member of the Editorial Board of GZ.
Tendence (29 August to 1 September 2015) is Germany's most international and biggest order fair in the second half of the year and is distinguished by an extensive portfolio of products from the living, furnishing, decorating, gift articles, jewellery and fashion requisites sectors. Last year, 37 percent of the exhibitors at Europe's most important autumn trade fair came from 51 different countries. At this new-product platform, top brands and key players present their Christmas trends and thus offer the national and European retail trade the chance to place follow-up orders for the Christmas season. Simultaneously, exhibitors show their collections for the coming spring and summer season. Trade visitors are also targeted by Ecostyle, Trade Fair for Sustainable Lifestyle Products in the European Retail Trade, and Webchance Academy, Lecture Forum for Successful Online Advertising and Sales, which are held concurrently with Tendence. Additionally, Eat & Lifestyle, a food and lifestyle event aimed at consumers, will be held on the eastern section of Frankfurt Fair and Exhibition Centre parallel to Tendence 2015.
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