Avanprint puts the world of digital textile printing within reach of buyers and sourcing professionals

Messe Frankfurt France has been able to strike a partnership deal with WTiN, the World Textile Information Network, signed on 15 June 2015. By signing, Mark Jarvis and Michael Scherpe have launched their collaboration to satisfy the need for designers and product managers to familiarise themselves with the innovative potential offered by digital printing systems. This cooperation will enrich presentation of this new trade fair because of WTiN's involvement and appreciation of the market.

Messe Frankfurt France is providing an opportunity in the form of an annual showcase for many innovative businesses in the sector, working in 2D and 3D, at a time when 68,000 visitors are descending upon Paris, the capital of fashion. Avanprint, the fruit of the partnership between Messe Frankfurt France and WTiN, which has vast expertise in the sector and publishes Digital Textile, the industry's leading magazine, will be a showcase for design and the production capacity of the latest digital textile printers, inks, software and associated products and services. The Avanprint first edition will be held at the Paris Le Bourget Exhibition Centre from Monday 15th to Thursday 18th February 2016.

Vast creative potential will be unleashed at fashion shows which could inspire players in the fashion industry. Technological solutions will be presented on the stands, complemented by demonstration areas opening up the potential of printers, software and allied services.

The arrival of digital textile printing on an industrial scale is revolutionising the sourcing of fashion prints, optimising product development programmes, shortening delivery times, cutting excess stock and, for the first time, facilitating restocking of best-selling items during the season.

The creative potential of this technology has been evident to designers in Paris, Milan, London and New York for several years, but recent developments have allowed it to shed its "luxury" label and move towards ready-to-wear, a sector in which some retailers and leading world brands have recognised its potential. The growth of world production of digitally-printed textiles is estimated at more than 20% per year.

Aware of this development, Messe Frankfurt France is preparing to launch Avanprint, a new exhibition platform which will allow pioneers of the technology underlying the most recent industrial revolution to make direct contact with the retailing world, which will take advantage of it. Avanprint will take place at Le Bourget, Paris from 15 to 18 February 2016, alongside Texworld and ApparelSourcing Paris, which have already been crowned with success and recently joined by Avantex. Forecasts: 35 exhibitors occupying approximately 2000m.

At the press conference, Michael Scherpe, CEO of Messe Frankfurt France, emphasised: "Avantex and Avanprint represent ambitious projects for us, projects involving cutting-edge technology and inspiring fashion. Our trade fairs are a melting pot of business, creativity and discovery. We are matching our offer to the development of fashion and innovation. Visitors are sensitive to this, as their watchword nowadays is 'efficiency'."

Mark Jarvis, the Managing Director of WTiN, says: "The launch of the Avanprint trade fair now offers Original Equipment Manufacturers (OEMs) in this field of technology a forum in which they can communicate directly with clients interested in this revolution in textile printing. Manufacturers, brands and retailers will have the opportunity to get a better impression of the astounding potential of this new printing technology."

With its finger on the pulse of the distribution of information to the industry, WTiN launched Digital Textile over ten years ago. More recently, it also established an on-line analysis service, allowing people to gain an impression of the digital textile printing market.

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