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Quality and innovation’ key for MENA sustainable development - Innovation Arabia 8

How can the Middle East and North Africa (MENA) region sustain economic growth and harness what the World Bank describes as its "huge potential" for achieving prosperity?

According to business and management experts, the region's bright economic future hinges on the ability of governments and businesses to cultivate an innovative and creative environment and, most importantly, embrace 'a culture of quality'.

The 2014 Harvard Business Review Report states that: "A company with a highly developed culture of quality spends, on average, $350 million less annually fixing mistakes than a company with a poorly developed one."

The ways in which this 'quality and innovation' can aid the MENA region to gain the respect and international recognition it deserves will be explored by leaders, academicians and professionals at Innovation Arabia 8.

Taking place on 16-18 February, 2015, the annual event provides a platform to exchange ideas, discuss trends, solutions and challenges in the development of sustainable economies and societies in the Arab world through innovation.

This year, the Quality and Business Management Track of the conference will specifically promote the idea of 'quality and innovation' management, addressing questions such as: How can businesses embed a culture of quality to ensure success? How can organisations innovate to minimise the waste caused by poor executive decisions? What is the role of the 'evolved' quality professional in bringing quality and strategic decision-making clarity to the top management of their organisations?

"The current transition of quality represents a movement from the management of quality to the quality of management, " says keynote speaker George H. Watson, former president of both the International Academy for Quality (IAQ) and the American Society for Quality (ASQ).

"In other words, the focus will not be restricted to managing the quality function within organisations, the daily management practices that ensure quality in the operations and outputs of organisations, but will shift to the quality of management, focused on those factors that deliver success for an organisation's overall performance and assure that success can be sustainable over the long-term."

In his keynote presentation, Watson will reveal the outcomes of an influential joint research project conducted by the International Academy for Quality and the European Organization for Quality.

In addition to expert keynote speakers, the conference will include meet-and-greets and panel discussions, where participants will learn how to instil employees with a passion for quality at a personal value. They will also learn about case studies that will help them put quality initiatives into practice in their own organisations, focusing on topics such as innovation management for sustainable development; socio-cultural and economic issues in innovation; managerial leadership of quality and innovation; and public policy to promote innovation in the MENA Region.

When: 16-18 February, 2015
Where: The Dubai Mall, Dubai, United Arab Emirates

Hamdan Bin Mohammed Smart University – the first Smart University in the UAE and the organiser of Innovation Arabia 8 – was established in 2002 as a passionate response to the aspirations of a new Arab generation, with an emphasis on e-learning as the future of education and empowerment in the region.



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